Best question formats for Instagram stories
The story formats that are easiest to answer — and easiest to repost — when you run them with an ICL link.
This-or-that polls
Two options, one tap, zero typing. Polls are the highest-response format on stories.
Who is most likely
Name the friend. Always starts the best kind of argument.
Icebreakers and light confessions
Low-pressure questions get the group talking; light confessions are spicy enough to be fun and safe enough to share.
First impressions and rates
The honest ones people love to answer: rate me, first impression, what do people assume about me.
FAQ
What is the easiest format to answer?
Two-option polls — a tap instead of a paragraph gets the most responses.
How short should a story question be?
Short enough to read in a glance — one clear question plus your ICL link in a sticker works best.
Can I mix questions and polls?
Yes — ICL has both a question library and a poll library, so you can run either format on your story.