Basics
What is an ICL link?
The short version: an ICL link is a normal link with a question inside — post it, friends answer anonymously, answers come back to you in the app.
Short answer
An ICL link is a shareable link that collects answers to one question. You create it in the ICL app, then post it anywhere — story, bio, chat, caption.
What makes it different from a regular link
A regular link opens a page. An ICL link opens a question: people answer without giving their name, and you see the answers privately in your inbox. You can react and turn the best answers into shareable posts.
Where you see ICL links
On instagram stories and bios, in snapchat chats, in whatsapp groups, in tiktok captions — anywhere a creator wants honest answers from their audience.
FAQ
Do I need the app to answer?
No. The link opens in a browser; answering does not require a download.
Can I write my own question?
Yes — write your own or pick from the ICL library.
Where do answers go?
Answers land in your inbox inside the app, where you decide what to share.